It should be no surprise, then, that what social impact marketing now encompasses is so much more complex than it was in Lady Bird Johnson’s time. When influencers across platforms and industry sectors band together to amplify their reach, a phenomenon takes shape.
๐ ๐ช๐จ๐ฉ ๐๐ค๐ฌ ๐พ๐ง๐ช๐๐๐๐ก ๐๐จ ๐พ๐ง๐ค๐จ๐จ-๐๐๐๐ง๐๐ฃ๐ ๐๐ฃ๐๐ก๐ช๐๐ฃ๐๐?
Brands can also reach more diverse groups of consumers when they partner with influencers on social media platforms other than their own. This will broaden their social reach and engagement.
๐๐ฟ๐ฎ๐ป๐ฑ ๐๐ฟ๐ฒ๐ฑ๐ถ๐ฏ๐ถ๐น๐ถ๐๐ ๐ฎ๐ป๐ฑ ๐ง๐ฟ๐๐๐: When you work with people who have high trust and credibility with your audience, your content becomes even more credible and trustworthy.
๐๐ผ-๐ฐ๐ฟ๐ฒ๐ฎ๐๐ถ๐ผ๐ป ๐๐ถ๐ฒ๐น๐ฑ๐ ๐ฐ๐ผ๐ป๐๐ฒ๐ป๐ ๐๐ป๐ป๐ผ๐๐ฎ๐๐ถ๐ผ๐ป: together we’re smarter and come up with much more original cool stuff.
๐ข๐ฏ๐๐๐ฎ๐ฐ๐น๐ฒ๐ ๐๐ผ ๐ง๐ต๐ถ๐ป๐ธ ๐๐ฏ๐ผ๐๐
๐๐ผ๐ป๐๐ถ๐๐๐ฒ๐ป๐ฐ๐: it would be difficult to maintain consistency across the brand and influencers’ channels.
Clear KPIs and strong analytics need to be in place to understand if your cross-sharing efforts are paying off.
Maintaining audience trust requires making sure that collaborations feel natural and not forced.
๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐ถ๐ฒ๐ ๐ณ๐ผ๐ฟ ๐ ๐ฎ๐ ๐ถ๐บ๐ถ๐๐ถ๐ป๐ด ๐๐ต๐ฒ ๐๐บ๐ฝ๐ฎ๐ฐ๐ ๐ผ๐ณ ๐๐ฟ๐ผ๐๐-๐ฆ๐ต๐ฎ๐ฟ๐ถ๐ป๐ด
๐ฃ๐ถ๐ฐ๐ธ ๐๐ต๐ฒ ๐ฅ๐ถ๐ด๐ต๐ ๐ฃ๐ฒ๐ผ๐ฝ๐น๐ฒ ๐๐ผ ๐ช๐ผ๐ฟ๐ธ ๐ช๐ถ๐๐ต: Partner with power brokers whose constituencies and convictions are complementary to your own.
๐ฌ๐ผ๐๐ฟ ๐ณ๐ถ๐ฟ๐๐ ๐๐๐ฒ๐ฝ ๐ถ๐ ๐๐ผ ๐๐๐ฎ๐ ๐ถ๐ป ๐๐ต๐ฒ ๐น๐ผ๐ผ๐ฝ: outline the shared responsibilities of the partnership upfront and set all the expectations.
Track the progress of your ads and be ready to pivot your approach.
A social influence marketer doesn’t have a choice (especially when cross-sharing impact can cause the ‘like’ and ‘share’ count for your brand’s posts to soar through the roof).
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